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Just the cheese bar unwrapped

Savory Bars at Nat Products Expo West 2022 – Test results

Market Information, Food

In this post we share the samples and our opinion of the savory bars that we saw at Natural Products Expo West 2022 with you. We found three: JUST THE CHEESE BAR Is it a bar or a roasted slice of cheese? Whatever: the shape is a bar, so this is a bar. Can it […]

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savory jerky bar

Savory Bars 2022 – Introduction and examples of concepts

Market Information, Food

After 2 years of no LIVE Natural Products Expo we from Smart Fox Nutrition were back on the tracks to look at for new trends, fading trends and new cool stuff. We did not see a whole lot of them, but several companies on the show exhibited with savory bars. That always triggers us… Savory

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Title why US Nutrition Bar brands withdraw from European market

4 Reasons why (US-)nutrition bar brands withdraw from the European market

Market Information

 After Quest’s choice to end their European adventure and now with Kellogg planning to withdraw RXbar from the UK market after only two years, it might be a good moment to try and get a better understanding what the background of this might be. Why does it seem so difficult for bar brands to build

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Smart Fox Nutrition: about the name

About the company

Oké, after I had been in the Sports and Weight Control Nutrition business for more than 20 years, I had decided to start up my own company. To be honest, I knew in which directions the company would go, but things could still evolve into many different directions. But what did I know for sure:

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