NUTRITION TO ENJOY AN ACTIVE LIFESTYLE

delivering nutrition products

A business and concept development company, for private label nutrition products

ENERGY FOR THE FULL DAY

Sales trough a wide network

You are an expert in developing (tailor made) nutrition products and need access to European players to build the market?

We have built our network over the years, and keep on exploring the market for new options, new connections.

Next to connecting, we also guide the process of development and introduction.

Supplier search, Trend Watching, consultancy

You know what you want but not where to get it? Or do you want to know more about the market?

We help in getting the latest trends and developments on the market, as well as finding that supplier for you that fits your needs in product, packaging and volumes.

Development & Project Management

You have an idea but do not know where to start? A product is more than just a product. It is a combination of many factors.

We have been there. We understand timelines, have worked with packaging designs before, have seen what aspects to take into account when developing a new product or range.

Your local guide in NUTRITION

Consider us your guide in the world of Nutrition

With more than 20 years of experience in the B2B Sports and Healthy Snacking Nutrition area we know where to go, who to ask for advice, and why small things matter. We understand that cultural differences between markets and companies can have a big effect on your success rate.

A product is more than just a product; it is the right combination of ingredients, it is packaging, it is design, it is finding the right production techniques and partners that share your mindset. We are dedicated to find that new trend, that customer, that specific product you are looking for.

WHY SMART FOX NUTRITION

I started in the market of Sports and Weight Control nutrition in the late nineties.

Since then this market has evolved in many different ways. Sports Nutrition as a whole has become more mainstream, then part of it went into Active Lifestyle Nutrition.

I have worked in the field of Nutrition bars mostly, but felt that there is much more exciting options out there. When talking to potential manufacturers, I found that a number of them has little knowledge about their options to create unique products with their machinery.

The only thing needed was some help with building concepts and some R&D.

When combining this with the B2B network built over many years, the connection could easily be made between brands and manufacturers, creating new products and opportunities for both sides!

By looking into the latest trends, by continuously looking for the latest developments from (B2B)-companies and by bringing our knowledge and experience to the table we are dedicated to bring you the best.