These protein balls have been developed to create a Vegan and Organic option and still have a high protein claim. We felt that the date balls already out there on the market mostly we very dry and our aim was to develop a tastier option.
Next to that we wanted the peanut butter filling to stand out. It had to take up a reasonable part of the product. If you bite it, and look at the product, one needs to see the filling, otherwise it would be no use of adding it.